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When travelling, you want to have the most relaxing time possible. But with so many things to do it can be really hard to stay relaxed and to have everything in order. Concierge services come into the picture to take the burden off your shoulders so you have lots of time to do what you want to do most not worrying about personal things that need to be done. Concierge services can be residential, corporate or personal; the personal services are what you will need when preparing for a holiday travel.

Generally speaking, you will have a manager to take care of your daily tasks such as making phone calls, making hotel reservations, arranging spa services, booking transport and even coordinating luggage assistance. Some of the service providers will basically be open to offer you any kind of assistance you may need including pet care, dining bookings and procuring tickets to events that you want to enjoy during your holiday. The services you can enjoy can be as personalized as possible and they will:

Save your time – this is because you won’t have to spare your precious holiday time trying to get everything in order. You simply need to make your request and your concierge will be on the tasks promptly. You will have all your errands run for you as you spend valuable time doing what you want in your travel destination. You will have more time to relax, explore, enjoy and learn when you have a trustworthy manager handling all your personal tasks.

Save your money – It may seem ironical because the extra services will definitely cost you something. But the truth is when you choose to have a concierge you stand to enjoy services from different service providers and vendors working in conjunction with your provider. This increases the chances of enjoying discounts from the partners, including free upgrades, special perks and treatments and complimentary benefits for various products and services. You may get the rare chance of enjoying free trials, upgrades and discounts at top spas, restaurants, transportation and entertainment companies.

When looking for the best service provider for your travel needs, you should check out

The services – Checking what the concierge services offered entail is very important. There are service providers who may have limits as to what their assistants can do on your behalf while others may be flexible and willing to customize the services to meet all your requirements.

Charges – Also important to check is the charges; some charge at an hourly rate, whereas some will charge the services at a flat fee in consideration for everything you want to be taken care of during your holiday.

Partnerships – Concierge services usually brings a number of other service providers together. If you want something like spa arrangements made for you, you may want to check what spas your service provider works in conjunction with to ensure that they can offer you the best services. This should apply to every other arrangement you find necessary for the holidays.

What is advertising?

It is hard to find a satisfactory definition of advertising.

A picturesque way of putting it is to call it business imagination, an imagination that sees in a product possibilities which can be realized only by appealing to the public in new ways to create a desire where none existed before. It is a very broad word, an omnibus word conveying different ideas to different people.

No advertising definition is here possible except as this entire article may be accepted as a definition. So rapidly has advertising advanced through its various changes that even the latest dictionaries and encyclopedias are out of date in their attempts to define it. The advertising of yesterday is not the advertising of today. Men not so very old have witnessed its entire development from an untrustworthy instrument of quacks to its place as an engine in the conduct and expansion of business.

Advertising in the dictionary sense has a history as old as that of the human race. Just as soon as there were enough people in the world, some sort of formal announcement had to be made. The early history of such announcements – from proclamations to the beginning of pictorial and lettered inscriptions, from these primitive posters to the discovery of printing, and from the advent of printing to the beginning of real advertising – is of interest only to the archaeologist. It is of no value to the business entrepreneur. It would be of no assistance to understanding modern advertising than ancient Phoenicians coins would be to comprehending the principles of a modern bank.

Every attempt to secure the sale of a product or service is advertising. The wares of the primitive merchant displayed invitingly in front of his booth is advertising. A want ad, to secure a job or an employee, is advertising. An inscription on a wall, the barker in front of a side show, the promises of an internet marketer, the announcement of a new online technology, membership in an affiliate program, wearing a peculiar shirt or distinctive sticker in your car – all these are forms of advertising in that they seek to attract attention to a product or a service that is for sale. For a product or a service of general use, rich and poor, high and low, men, women and even children, must be appealed to.

At least one principle we know of, stays constant, not eroding with the passing of time or the use and or abuse of men, not concerned with the weather outside, nor considering your personal health status, or taking into account your surrounding circumstances, and that is that you have to keep doing it, it has to be fed, no way around it, it keeps asking for every ounce of your commitment if you expect any kind of visible returns.

Whatever the appropriate definition of advertisement is, one thing is to conclude, it is because it has been. And every succeeding year since the beginning of the human entrepreneurship it has left its precious deposit of new ideas, better methods, larger and swifter efficiency, and the promise of an even greater growth.

 

The unwritten rule of effective advertising involves creating ads that appeal to people’s emotions, these appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. These appeals are something that are experienced by everyone universally, regardless of race, financial stance or intelligence.Think back to an advertisement that you can remember, what appeal did it have? chances are it fit into one of the “magic 7” appeals, perhaps even using a mixture of the appeals. Needless to say the successful advertisement is not only the one you remember, but the one you remember in a positive light. Successful marketers are able to create advertisements customers favorably recall in memory… and we all know positive attitudes lead to positive behaviors, such as consumers buying your product! Below is a guide to using the appeals, highlighting both positive and negative consequences associated with using the advertising appeals.

Fear Appeal – The first advertising appeal and perhaps the most effective to date, is the advertising appeal of fear. Fear is an emotion that has existed as long as intelligible life has walked the Earth. Fear advertising concentrates on emotional responses from customers to a perceived threat, typically severity and vulnerability. An example of a fear appeal would be an advertisement for a “web hosting” company focusing on the severity of downtime experienced on the site and the customers vulnerability of losing business due to downtime. The Good – Fear appeals tend to be very persuasive and are great for capturing peoples attention, such as an eye-catching advertisement of an injured car crash victim due to drink diving. The Bad – hard to gauge how much fear to use, too much and you can scare people away from your ads and too little fear and nobody will notice your ad.

Sex Appeal – Another universal aspect of being human, sex has been used for years by marketers to capture attention of the sexes. The use of sex can be subliminal, sexually suggestive, nudity or sensuality, ever notice how most people that appear in ads tend to be attractive? An example of sexual advertising is with the America’s Next Top Model TV series, which has ads showing the girls in sexually suggestive clothes to lure in male viewers to watch episodes. The Good – Sex is proven to cut through clutter, if your advertising in a busy time-slot using sex appeals will help your ad get noticed, this helps increase brand recognition The Bad – Sex appeals can be provocative and may cause negative reactions with different cultures (non-western) and sex appeals are so prevalent nowadays that they no longer carry the WOW-factor they once did.

Humor Appeal – Everyone loves to laugh and most people have negative attitudes towards advertising but positive reactions to humor, a consumer watching a humorous ad laughs, tells people the joke and remembers this greatly helps marketers. There are many memorable TV ads that use humor to promote their brands, the John West Salmon ad where a man fights a bear for salmon effectively leverages the humor appeal The Good – Humor is one of the best methods for cutting through advertising clutter as funny ads are more easily noticed by the increasingly time-scarce consumer, humor gets attention, stays in peoples memories and typically win awards The Bad – it is important that the joke does not overpower the brand or its associated motto, if people remember the joke but not the brand this is not effective. Advertisers must also be culturally aware as what is funny in one culture may be offensive in another.

Music Appeal – Music is something that everyone enjoys, music is something that is both personal and causes people to recall moments that are both good and bad in their life. Music helps capture attentions and link to the consumers emotions. An example of music appeal is soft drink company 7UP using the song ‘sunshine’ by the Partridge family, this helped resonate the message to their target market. The Good – using a well known song can bring back positive nostalgic memories in consumers causing them to have positive attitudes towards your brand, music’s intrusive nature means that people can still be attracted to the ad even if they are avoiding ads in general. The Bad – certain music can cause negative reactions in consumers if they relate to bad memories in the past.

Rationality Appeal – The rationality appeal relies on consumers actively processing the information presented in the ad, this appeal is typically used in print media due to the consumers having more time set aside to read the advertising in this medium. Typically rational appeals focus on the practical, functional or utilitarian needs of consumers. Rational appeals are typically used in advertising drugs or healthy lifestyle products like Vitamins, such as recent ads by pharmaceutical company Swisse which used Australian Cricket captain Ricky Ponting who asserted the individual vitamins to appeal to knowledgeable consumers. The Good – rationality is great for high-involvement products and for B2B advertising The Bad – the rational appeal must be credible as false claims can cause negative brand attitudes.

Scarcity Appeal – Scarcity is based on limitations, typically this is in the form of limited time to purchase or limited supply. Scarcity is often used with fear appeals, to help empower customers by missing out on a potential immediately negative event. Australian advertisers use scarcity appeal in cricket memorabilia advertising, by offering The Good – scarcity is great for encouraging users to take action, and is often effectively used with other promotions like coupons, sweepstakes and contests The Bad – scarcity appeals must be genuine or consumers will harbor negative attitudes towards your brand.

Emotional Appeal – Appealing to the emotions of consumers is an effective technique for capturing attention and fostering attachments for a consumer to your brand, it is generally more effective to concentrate on positive emotions like happiness, joy, trust and love. Typical industries that use emotions in their advertising copy are banks and insurance agencies who often center on optimistic emotions like happiness and joy in an attempt to reconcile commonly held stereotypes of these industries as corporate mega powers. The Good – emotional appeals combine with nearly every appeal very effectively, can be the key to building up brand loyalty amongst customer base The Bad – emotional appeals must match the target market and current PR history of the company, consumers are increasingly aware of advertising messages.

In summary, the seven appeals of advertising are useful to understand when in the beginning stages of creating an advertisement whether it be online or offline, building your advertisement around a given combination of appeals acts as a good starting point. Some tried and tested combination’s of advertising appeals includes the combination of fear and rationality (typically used in anti-smoking advertising), and the use of music and emotion generally are a good basis for any advertisement. In the end the appeals should be taken into consideration with other factors, namely your organizational marketing objectives, media strategy, target market make-up and brand strategy. If for example your organization is a local newspaper that caters to a demographic of 40 and above, and its looking to improve its brand loyalty by expressing its concern and care for the local community, a emotional or rational appeal would be most appropriate in helping you reach your marketing objective of brand loyalty with your target market.

 

Travel is frequently listed as one of the “must do” things on peoples’ lists, and resort hotels that not only pamper but also include natural beauty, history, great food, and lots of recreational opportunities are very attractive. Here’s the lowdown, in no particular order, on five of these resort destinations I’ve visited recently; they are located in the eastern part of the country, and some are offering enticing incentives during these tougher economic times (golf, tennis, pools, and spas are part of each location unless indicated):

1. The Greenbrier Resort, White Sulphur Springs, West Virginia. Of the five hotels, I’d say this one has the prettiest lobbies and other public areas – colors such as peach and pink combine in magical ways to produce drop-dead gorgeous palettes. The resort became popular in 1778 because it was thought that the mineral waters had healing properties, and people flocked to “take the waters.” Located in the Allegheny Mountains on 6,500 acres, there are more than 700 rooms and 50 different activities you can attempt, including falconry, kayaking, and geocaching. Eight restaurants, ranging from jacket and tie to casual attire will address your culinary needs. Don’t miss: The Bunker Tour ($30/person), a hidden government enclave under the Greenbrier built to shelter Congress in case of a nuclear war. Rates begin at $99/person. Pet friendly? Yes, for an extra fee. (The resort is undergoing some changes – West Virginia businessman Jim Justice of Justice Family Group LLP recently has acquired The Greenbrier from CSX Corp.)

2. Nemacolin Woodlands Resort, Farmington, Pennsylvania. The ambience here is woodsier – after all, you are in 2,000 acres of the Laurel Highlands of Southwest Pennsylvania. The resort offers 335 rooms within its six different options – from lodge guest rooms to luxury homes. The property began as a private game preserve, was later used as a conference center, and took on its present character with its purchase in 1987 by the founder of 84 Lumber Company, Joseph Hardy III. The name of the resort honors Chief Nemacolin, a Lanai Lanape Indian. A few less-common activities include a shooting academy, dog sledding, and a bowling alley; you can also land your plane at the resort’s 3,900-foot airstrip. Dining ranges from elegant (jackets suggested) to casual with more than a half-dozen choices. Don’t miss: The Great Escapes E-Newsletter notifies you of upcoming activities, special promotions, and reduced rates. Rates begin at $319/person. Pet friendly? Yes, for an extra fee.

3. The Homestead, Hot Springs, Virginia. This National Historic Landmark was founded in 1766 (pre-Revolution), but according to the site’s timeline, archaeologists found evidence that the “hot springs” were used in 7000 BC! With 483 rooms on 3,000 acres in the Allegheny Mountains, miles of hiking trails, a 270-seat movie theater inside the resort, carriage rides, ice-skating and skiing, there is something for everyone year-round. Only 40 miles from the Greenbrier, you could try out both places over a long weekend. A number of restaurants, from formal to casual, will tickle your taste buds. Don’t miss: We’re beginner golfers, and played 9 holes on the Old Course, so named because it was completed in 1892 (we did schedule the last tee time so we wouldn’t delay anyone’s game). The Number 1 tee is the oldest tee in continuous use in the United States. Rates begin at $99. Pet friendly? Yes, for an extra fee.

4. Wentworth by the Sea, New Castle, New Hampshire. My parents are from the North Shore area of Massachusetts, and I love going to New England any chance I can. So, our July visit to this Marriott Hotel & Spa was eagerly anticipated, and I wasn’t disappointed. An hour north of Boston, this is the most easily accessible resort hotel among the five, with 161 rooms and views of the Atlantic. Wentworth by the Sea is close to Portsmouth, an historic, pedestrian-friendly city. The hotel itself was built in 1874, was closed in 1982, and, after many changes in ownership and its almost-demolition (two different times), it ultimately re-opened in 2003. Historically, the Wentworth is noteworthy as the venue for hammering out the 1905 Treaty of Portsmouth, which ended the Japanese-Russo War. Although the grounds are small compared to the first three hotels, golf is available at the adjacent Wentworth by the Sea Country Club, and a 170 slip marina is available for boaters. Dining includes the seasonal Latitudes restaurant by the marina, and the Wentworth Dining Room with a local emphasis (i.e. lots of offerings from the sea). Don’t miss: Portsmouth Harbor Cruise departing at Ceres Street (I’d recommend making reservations in the summer – a few walk-ups were turned away). About an hour and a half long, the Harbor Cruise offers lovely scenery, historical sites, and is fully narrated ($16/person). Rates at Wentworth by the Sea begin at $229. Pet friendly? Yes, for an extra fee.

5. The Wauwinet, Nantucket, Massachusetts. The Greenbrier had the prettiest public places, but the Wauwinet had the most charming rooms (all 35 of them) – each one unique yet elegant – ours had blue and white flowered wallpaper, a high antique pine bed, and a small but modern bathroom. The little extras were nice – especially nice turn-down service with yummy chocolates, personalized stationery, full breakfast included with room, the services of an excellent concierge (she knew us by name), and 4 p.m. port, sherry and cheese. The location of the Wauwinet, on the secluded end of the island between the bay and the ocean, lets you escape from it all, but with jitney service provided to town nine miles away you enjoy the best of both worlds. No pool at the Wauwinet and no golf on the premises, but it’s nearby. Now a member of Relais & Chateaux, the inn was built by two sea captains in 1876, and is only open from May until October. TOPPERS restaurant provides fine dining, and has won many culinary awards. We ate there twice -once for the formal dining, and once on the deck enjoying a spectacular sunset. Don’t miss: Use the Wauwinet’s bikes and pedal (about five miles) to ‘Sconset, a quaint oceanside fishing village dotted with historic cottages covered in roses. Rates can vary – a lot. We were originally going to go over Labor Day Weekend, but found that the price of a room was hundred of dollars less per night on the Tuesday/Wed/Thursday preceding the holiday weekend, so ASK (we were able to book a room for $250/night. Pet friendly? No, and guests (human) need to be over the age of 12.

 

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

 

Who doesn’t like to splurge when they are on vacation? Why would anybody prefer to fit their enjoyment within a budget? Everybody wants to make the most of their vacations, and watching your budget while vacationing does not make for much fun. Just because you are on a budget doesn’t mean you can’t have a little luxury in your life. For many vacationers, the uncertainty of how much a vacation will end up costing leaves them apprehensive about traveling. There are over four hundred all inclusive hotels and resorts spread around the Caribbean which are expressly designed for people who want to be pampered and to enjoy world-class food, drinks, and activities without having to worry about busting their budgets. All inclusive vacations give vacationers the option of making the most of the money they have available – and their popularity, with guests returning year after year, attest to the fact that all inclusive is an ideal choice for most vacationers. You pay one upfront price at the beginning of your vacation; and after that you can forget about money and just enjoy yourself.

There are different types of all inclusive vacation resorts which cater to different types of vacationers. Some are designed for families; others for couples, singles, and even gay people; and each resort has special activities, programs, entertainment, and events which cater to its particular clientele. There are even hedonistic all inclusive beach resorts which offer nude beaches, swimming pools and hot tubs; and even nude marriage ceremonies! Just as there are many different types of all inclusive resorts, the services and activities offered differ from one resort to another. Some all inclusive packages include only the airfare and lodging, whereas others include meals, drinks, entertainment, tours, and transfers. There are other packages which include all meals, drinks, and activities, but not airfare. It is usually cheaper to pick an all inclusive vacation package which includes the airfare instead of spending for airfare separately (unless you have frequent flier miles to use up).

The chief criticism of all inclusive vacations is that most guests never leave the resort since everything is provided right there, for free; so people don’t really interact much with the local people and culture. Of course, all inclusive vacations are not for everyone. If you are the type who likes to get away and poke around on your own – and you are not overly worried about how much money you are spending – then all inclusive isn’t for you. However, most all inclusive resorts offer tours to cultural and scenic attractions in the area, and many devotees of all inclusive take advantage of these opportunities to use their hotels as a base from which to explore the surrounding area, and then return at night to relax in the lap of luxury once more. Since so many people’s travel budgets have been slashed in the past few years, all inclusive vacations are more popular than ever before; all inclusive vacations are the perfect solution for people who want to enjoy themselves to the max within a strict budget.

 

Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result of digital channels to promote or market products and services to consumers and businesses. It believed to be wavering these days as many companies that once used the old style of marketing are now going digital. It is essential in today’s world that a company which exists physically, must exist digitally as well. It is believed that existing digitally enhances advertising process. There exist a different and more approachable digital marketing tools like web designing, pay-per-click marketing, SMS, and email marketing. The following article will educate you in not one but many ways.

Direct marketing and advertising is an advertising in which companies offer physical marketing and advertising materials to consumers to communicate details about a service or product. Inbound marketing can likewise be an essential tool in the continuing retention of present customers, by creating communication with those customers and enabling business to engage with other customers by giving informative, educational result together with product promotions. While outbound marketing could reach a larger audience, additionally, it runs the danger of barring uninterested consumers also. If you prefer to do better marketing without harming your finances, direct marketing will probably be somewhat decent for you. Second, content promotion is a pull, instead of a push, strategy. To the contrary, it is a refreshingly new concept in marketing which provides a unique comprehension of consumer behaviour.

Content can typically be about a service or a product, it might be item, price, service charges or the selling of digital products like books, movies or software. It is something that helps in relaying old customers and thereby helps in pulling traffic from popular search engines. The very first and most crucial issue is quality content, try using attractive words that could connect nicely with readers. Step one on any advertising (or indeed, marketing) campaign needs to be to recognize the aims and goals of the campaign and the way they fit into the aims and goals of the business all around. Digital advertising and marketing campaigns will need to rely on these limits to be prosperous. Together with creating great advertising text (copy), you may want to study the way you can earn a corporation’s marketing campaigns visually appealing, through the usage of banners, images, videos and more.

Although these facts may be true, but sometimes it gets difficult to do all these techniques in the company. Therefore, known and recognized companies and firms may hire a digital marketing agency to do on behalf of them. Most renowned digital marketing agency may not only offer quality and dependable benefits, also they have a digital marketing and advertising strategist which may help plan the most helpful campaigns. To be successful in today’s day, companies need to continuously create new content that doesn’t only get them found but also lets them capture leads. Soon it won’t be enough for businesses to understand what you might want. All businesses wish to strengthen their relationship with clients and prospects. Now everyone is aware of what the business is shooting for. It is essential that businesses optimize their online properties effectively to be able to get to the top of the entire important search engine result page.

Even though many mistake digital for internet, to their surprise online marketing is only a part of the huge digital marketing framework. In a broader sense, the net is the centre of digital marketing. It has made easier for marketing managers to measure the results of a campaign. Since you can see the internet is by far not the only spot for marketers to assemble success, even in past couple of years. The web and the world have brought in an entire new perception of the advertising market. Thus, if you need to effectively advertise your business on the internet then seek the services of a renowned digital advertising company at the earliest.

The 1990s witnessed one of the most rapid rates of technological innovation in the 20th Century. A movement which spurred an increase in the availability of mass media and helped usher in an era where music was shaped by emerging technologies, transforming not only the songs of the 90s, but changing the world of music for the decades ahead.

At the epicenter of the new wave of technological innovations in the 90s was the digital revolution. Bulky, single-purpose mobile phones were replaced with smaller devices loaded with lots of embedded functionality. The internet grew exponentially from anonymity to become a digital communication and information super highway adopted by 50% of Western Countries. Helping to increase the dominance of the internet was Intel’s creation of the Pentium chip. For their part, computer hardware manufacturers added staples to their personal computer offerings such as CD burners and CD Rom drives.

With the onslaught of new technology came a transformation of the songs of the 90s. The 1990s heralded the dawn of the boy band, teen pop sensations, commercial and sampled hip-hop music tracks. Even armchair musicians would be given a chance to make more significant musical contributions with the glut in musical technology as it became possible for a wider number of musicians to produce electronic music. What started out sounding like dance music was gradually less targeted towards the dance-floor audience and more towards home listeners. This genre later became known as “Electronica”, or in its slower manifestations, “Chill-out” or “Ambient music”.

In late spring 1998, the first Mp3 player was released, alongside the 32 and 64MB Mp3 players. By the mid 2000’s the Mp3 format would overtake the CD player in popularity. Early adopters of the technology – mostly younger music audiences would be given the opportunity to endorse their preferred music tastes — the pop songs of the 90s, catapulting pop stars into the spot-light. Not surprisingly, between 1997 and 1999, American teen pop stars and groups were all the rage, with some of the more popular acts being the Backstreet Boys, NSYNC, 98 Degrees, Christina Aguilera and Britney Spears. This scene targeted the younger members of Generation Y.

Today, technology continues to play a vital role in deciding which music we allow into our personal space. The internet and new media have built on top of the foundations laid down in the 1990s bringing better access to talent that might have gone undiscovered in the past. Songs of the 90s evoke a sense of nostalgia of perhaps the decade in which the dominant music genres of today were still in their infancy.

Technology has become part of our daily lives, and there is probably no aspect in human life which is left untouched by Internet. Technology also plays a positive role in managing a business, particularly food business. If you are into catering, you may probably want to save yourself some hassles in managing your files, stocks and inventory system by acquiring a catering business software.

This software can help you in many ways you never thought possible. Many caterers use the Point-of-Sale system to help them track the sales and purchases that the business had made. It can generate report for easy reference; you can get daily, weekly, monthly and yearly report to see the progress of your catering business.

In this catering business software, you can do bookkeeping with so much ease. You do not have to be an Accountant to know how to run it. Bookkeeping is very vital for all businesses. When you put up the business, your aim was to get the return of investment (ROI) in the shortest possible time. The POS system can keep track of all the incoming sales and outgoing expenses. It can also help the caterers to know other hidden costs involved in the business which is often neglected by the owners when it comes to computation of the profit-and-loss.

Aside from the accounting and inventory software, caterers may also need events management software. This will keep track of all the upcoming events wherein your catering business was hired to serve. This is a database management software where you can input all your clients information and special requests or notes for the events. This will save you from collecting all those calling cards inside your wallet. All you need to do is to input necessary information about your clients and your possible customers too.

Being organized in all your business transaction would make your life easier as a business entrepreneur. It will be easier for you to know whether your business is doing good or not. You can also see what areas you can improve on with regards to handling expenses and purchases. There will be lesser grey areas in terms of accounting because you have all the necessary details you need.

These are the only aspects wherein you can rely on technology in terms of handling your business. The rest of business management would require personalize touch, most especially when it comes to customer service. Your employees are important part of your catering business too. They are the ones who interact with your clients and they create the image of your business too.

Speaking about modern Ukrainian customs and traditions it is necessary to stress that the Ukrainians are proud of their colorful folk culture. They love good food and drink and have a zest for life.

Most Ukrainian middle-class and lower class urban families live in flat in multi-storied buildings; only rather rich people can afford to build cottages either inside or outside the city.

Ukrainians have a deep love of the land. Many families have small country houses, called “dacha”. They are able to grow just about anything in their neat gardens, orchards, and homesteads. Some people grow food only for their own personal consumption. They spend time canning vegetables and making compote from various fruits during the summer in order to make it through the long cold winters. They always have something in their houses to serve guests.

A modern average Ukrainian family has two parents and usually one or two children. At the same time there is a growing number of one-parent families usually headed by a woman rearing a child. Like in many other countries, there are quite a lot of young unmarried people living together and sharing a household. Bringing up a child in Ukraine is very costly now; that is why many couples decided to have only one child, or even no children. Children tend to live with there parents long after they finish school. Sometimes children have to rely on their parents in financial matters as the unemployment rate among the young is very high. A newly married couple often lives with either of their parents because they have no money to buy or to rent a house or a flat of their own. Often one or both grandparents live with their children and help take care of small children. Grandparents play a great role in raising children in Ukraine.

In the village families are usually larger, and the whole family works on the farm (or a patch of land they have) together. Most parents who live in the country want their children to get a higher education, so they send them to study to big cities. After 5 years of studies, the children get used to the city way of life and seldom go home.

In their struggle for survival people become less dependent on each other within families. But still parents think it is important to teach their children daily skills and basic values of life. The result of a resent nationwide survey showed that the most important values parents want to teach their children are honestly, common sense, purposefulness, responsibility, good manners and obedience to parents. Adults believe children should be brought up to expect that they will have to struggle to succeed.

Like most other people, Ukrainians like holidays and merrymaking. They usually try to cook many tasty dishes and invite a lot of friends and relatives to their places. Another thing Ukrainians love to do is talk (while strolling, in cafes and restaurants, or at home over a cup of tea or coffee or other drinks). Conversation tends to be light, relaxing, humorous, and sometimes philosophical. Many Ukrainians enjoy picnics in the wood or somewhere the water at almost any time of year. Picnics often involve shashlik or barbequed meat, homemade salads, and sometimes alcohol. Ukrainians love to sit around fires at night and snack, drink, and sing songs to a guitar.

Popular outdoor sports in Ukraine are soccer, volleyball, badminton, table tennis, and hiking (walking in the forest). Fitness clubs have appeared all over the place. Yoga and martial arts are quite popular as well. Mountain climbing and rock climbing clubs can be found. Scuba diving, yachting, and even golf have recently become available. Increasingly popular in Ukraine are all sorts of extreme sports (bungee jumping, river rafting, downhill mountain biking, spelunking, etc.), and, more generally, all forms of active recreation (hiking, biking, boating, horseback riding, skiing, etc.).

Not everyone will do the things we’ve described above. Some Ukrainians’ culture will strike you as incomprehensible and intolerable, while others’ behavior and attitudes will seem rational and compatible with your own.